Resume

2024 – current: Aylo, Lead UX Researcher

• Scaled UX research into a research-as-a-service model across five product verticals.
• Built research operations from scratch, including Dovetail repository and JIRA intake.
• Advised VP-level stakeholders and led cross-functional strategy workshops.
• Instituted pre-build user testing, saving ~$180K in development costs.
• Hired and mentored UX Researchers; advised designers on research best practices..
• Led creator research that improved retention by 6% through monetization updates.
• Presented at company summits and informed public messaging and internal policies

2023 – 2024, Aylo, Senior UX Researcher

• Established the company’s first UX research practice across video-sharing platforms.
• Conducted foundational consumer research with 100K+ survey responses and in-depth user interviews.
• Informed product roadmap and contributed to a 7M increase in logged-in users.
• Led creator discovery research to identify pain points and improve monetization strategy.
• Embedded with PM and design teams to shift product decisions toward user-driven strategy.

2017, CIBC Digital, Junior UI Designer

• Supported the UX Strategy team on the redesign of Simplii Financial’s ideal and future state digital experience.
• Assisted in wireframing, prototyping, and UI design to visualize future-state concepts.
• Contributed to user flows and interaction design for improved banking experiences.
• Collaborated with UX Strategists, Designers, and Product Owners in an Agile environment.
• Conducted competitive analysis and heuristic evaluations to inform design recommendations.

2017, Freshbooks, UX Designer

• Design intern that replaced a team member on an Agile sprint team, taking on the role of a full designer.
• Owned design responsibilities for two new product features from concept to implementation.
• Delivered wireframes, prototypes, and interaction flows to guide development.
• Actively participated in design critiques, sprint planning, and daily standups.

2022 – 2023, Brainstation, Educator

• Taught 4 consecutive 12-Week bootcamp programs on UX Design.
• Material covered included: basics of user research, information, architecture, sketching and wireframing, prototyping and iteration,  colour theory, how to create a website portfolio, and accessible design.
• Designed and implemented curriculum changes in the areas of accessible and inclusive design.

2021, McMaster, Sessional Instructor – New Media Art Practices

• Upper year level undergraduate course on the theories, history, and practices of new media art.
• Complete course design, adapting it for online learning.
• Reading list consisted of various media and topics around art and representation, critiquing art, and creating art.
• Included teaching open-source art software ShotCut and Audacity.

2020, Concordia University, Sessional Instructor – Intro to Digital Media in Education

• Introductory course on the intersection of, and application of digital media and UX in educational contexts.
• Lectures included principles of design and introduction to user experience, including user testing sessions and design critiques.